We operate under no illusions, except the ones we’ve chosen for ourselves.
Every piece we release is collateral against a future *they* will pretend to own,
stitched in the quiet confidence that the system is already bending —
not toward justice, but toward those brazen enough to leverage it.
We don’t design to clothe you.
We design to convince you the world was always meant to be like this:
debt-fueled, scarcity-ridden, tilted toward whoever can outlast the noise.
Ataraxia exists as both proof and weapon:
proof that value is an illusion,
weapon for those willing enough to believe they can write its terms.
We aren’t here to sell you a dream.
We’re here to remind you that the dream is already mortgaged,
and we signed the papers.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™